Or, as we would say, simplicity is the ultimate sophistication.
ot just a quote by one of the most creative and brilliant minds of all, no not Johan Cruyff but Leonardo Da Vinci.
But it’s also a call to arms for any of us. Keep it simple. Less is more. Enjoy modest perfection.
We are always looking for simplicity and perfection. That’s how we play. Our code of honour.
And in this case, why we ended up in Italy. To produce our top quality Modesto denims with the love and care a denim deserves.
If we do something, we do it with love until it’s perfect.