Butcher of Blue Summer '24 - A cut above the rest.

The Butcher of Blue Summer '24 collection builds upon craftsmanship the way we would like to see it in the world of fashion.

We have focused on reinventing timeless style in a contemporary way, to offer both sophistication and functionality.

A range of apparel that allows for great versatility across the board, coalescing in a broad assortment of gear fit for the spring and summer season.

We aim to convey our truest sentiments about fabrics, stitches, and details, and are confident in our mission.

We are convinced this collection serves as an evocative expression of our dedication to the past, present and future of high-quality apparel. 

Loose Fit Revolution

Jeans are our roots, denim is in our blood. It serves as the foundation upon which we have built Butcher of Blue. The S/S 2024 collection contains 3 jeans models in curated fits.

First and foremost: this season we set out to claim the Loose Fit Revolution. Jeans were never invented to make you look like a ballerina. Our brand-new Berkley Loose is the pair of jeans the way we want them ourselves.

Reworking insights from the very first Butcher jeans we ever created, this is the loose fit style for the true denim-aficionados, those with real fervor for jeans. An exclusive cut reaffirming Butcher of Blue as the precursor for the Loose Fit revolution. 

Furthermore, we added the Sacramento Slim fit and Stockton Loose tapered jeans to our collection to cover all bases and offer a convenient transition for both consumer and dealer.

Available in fresh washings fit for balmy days, these contain a comfortable amount of stretch for those desiring more movement in their jeans.



In addition to our Jeans line-up, in 2024 we're bringing a whole new collection of pants to the fore. Made of lightweight, breathable fabrics and inspired by classic army pants, our chinos and cargoes are a nod to the past, but most definitely cut for the future.

These items will bring a spark of flair to any occasion, whether you're out walking the beach or attending an office gathering. We added an entire new line of shorts produced by a dedicated team. 

Because we strive for class, comfort and durability we've cut no corners and we made no concessions regarding the quality. With these you can be assured of an excellent piece of kit, fitted as a short we would gladly wear ourselves. Crafted to last by those in the know. 


We have given our bestselling Clifden knit an update for lighter and warmer days; the Light Clifden collection contains 5 unique tops made with an all year 100% organic cotton fabric. Inside out seams provide comfort while the uneven budding yarn gives off hints of swanky texture. These essentials will become part of our permanent collection and are available in 6 colours throughout the year. Always in season, never out of style.

Aidan Oxford shirt

The Aidan Oxford shirt has become a staple in our collection, being expanded and improved upon from season to season.

Garment dyed, striped and chambray versions are available, with easy-access slanted pockets and reinforced stitching across the chest.

Not only are these novel details reminiscent of its army shirt heritage, but they also provide a uniquely rugged look to this permanent classic.